http://www.thebranddame.com/a-big-brand-mistake/ Lyn's Irreverent Look at Our Branded World Mon, 14 Dec 2009 12:42:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.thebranddame.com/a-big-brand-mistake/comment-page-1/#comment-127 Melanie Miller Thu, 21 Aug 2008 14:12:50 +0000 http://www.thebranddame.com/?p=229#comment-127 Great blog. I've always felt that much of what we do on-line is moronically complicated. Imagine if when you walk into your home, you have to input a log-in ID and password in order to turn the lights on, a different combination to turn the stove on, the TV, the stereo...etc. That's what the on-line experience has always felt like for me. Non-intuitive-- you have to learn a pigeon dance to get the slightest things accomplished. Face it: we are still in the dinosaur days of hardware and software, and I personally can't wait for the day things become as easy as flipping a switch. Great blog. I’ve always felt that much of what we do on-line is moronically complicated. Imagine if when you walk into your home, you have to input a log-in ID and password in order to turn the lights on, a different combination to turn the stove on, the TV, the stereo…etc. That’s what the on-line experience has always felt like for me. Non-intuitive– you have to learn a pigeon dance to get the slightest things accomplished. Face it: we are still in the dinosaur days of hardware and software, and I personally can’t wait for the day things become as easy as flipping a switch.

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