April 2nd, 2009
A Handy Dandy Branding Gadget
I quite literally tripped over a nifty little online gadget the other day It’s called The HBS Elevator Pitch Builder.
None other than the Harvard Business School has designed a tool to help you with The Art of the Pitchcraft.
I even like the word PITCHCRAFT — could we take a vote and ban the phrase elevator speech entirely? Please?
Not known to give anything away for free, or heaven forbid, to anyone who didn’t go to the “B” school as it is known around here, this, wonder of wonders, is free! No password, no shopping cart. Free!
Whether you are trying to raise capital, promote your business, or promote yourself, this mini-site tells us, YOU HAVE ONE MINUTE TO SAY IT ALL.
And that’s what it does–in a series of screens, drawing out key words and concepts, putting them together, and then saying, OK, that was 15 minutes / Go back…..or, that was 3 seconds/try again. You get the idea.
Check it out, if for no other reason than it is the only freebie you’ll likely ever get from Harvard.
