Brand Dusting Part 2

In yesterday’s post, a wake-up call to get your brand in gear as the New Work Year approaches. Today, we get down to brass tacks, the how-to, the specifics, the heavy-lifting.

In my seminars, one of the first things we do is to make a list. I ask everyone to write down all skills, attributes and talents that they have. Simple? Not really. Most of us are loathe to give ourselves credit for our knowledge and skills. And everyone who does this seemingly simple exercise are surprised by the length of their list.

My own list looks like this:

writing
tv production
publicity
strategic thinking
media placement
news story creation
press release writing
speech & presentation coaching
event management
networking
copy editing
copy writing
press release writing
web design

Take a good hard look at what you come up with. You will begin to see a hierarchy of messages. Some are top-tier– in my case, it is TV, strategy, & writing. Thus, in my own personal brand description, I always lead with those, but I make sure to incorporate everything else somewhere along the line.

As you write and re-write your brand description (and I re-arrange/re-write mine constantly) you will find that your brand begins to emerge, to take on a distinct and solid shape. You will find yourself suddenly talking about your value in a concrete and memorable way.

Got your list? Send it to me and I’ll help you shape your brand.