Can a Volvo or Prius Outpace a Z4?

According to a new study, Presidential Brands 2008 Looks at the Brand Equity of Candidates and Its Effect on Voters, voter’s perceptions of top Democratic candidates Clinton, Obama, and Edwards come down to one of my favorite questions: if each were a car what would they be?

No real surprises here: according to this study, "If Clinton were a car, she’d probably be a Volvo stationwagon: solid, reliable and there to get the job done. In the same way, she’s like Microsoft and the New York Yankees.Obama is a Z4 convertible. He’s Apple to Clinton’s Microsoft. Edwards is a Prius — good for you, yet comfortable. He’s like a Blackberry — always there, keeping you in touch."

Full results and analysis of the study can be downloaded at http://www.presidentialbrands2008.com/.