Marketing Your Brand

Few worthwhile things in life are truly free. Except this one.

Queen of B2B Marketing Dianna Huff has come out with a gem of an e-book, 5 B2B MarComm Strategies to Increase Sales Now. She’s very clever, this Dianna, and she tells it to you straight — no lingo, no buzz wording, no smoke screens. This is a playbook for those of us who need a simple guide to the swirl of options at our disposal, if only we knew how to use them. She breaks it down, clears away the fog and gives you everything you need to know.

As she says, her e-book won’t make tell you which channel to use, but it will make crystal clear what your strategy should be. And they are:

1. Understand your target market

2. Determine your campaign objectives before you start writing

3. Integrate online and offline tactics

4. Build your Website around what Buyers and Prospects want

5. Focus on your Customer, not on your company

Nothing new here, you say? Ah, but I beg to differ. Download it and let me know what you think.

Technorati Tags: dianna huff, marcomm