My New Blog

I have just started a new blog, " Being Good Is Not Enough: How to Market and Sell Your Twenty-Something Self."

This blog is a wake-up call to
all current and just-graduated college students. And the message is simple: Being good
is no longer enough. Your 3.9 GPA, varsity soccer, three-language proficiency,
year in South America, work-study in the campus bookstore, volunteering at the
homeless shelter, bylines in the school paper, interning every summer since you
stopped going to camp are simply not going to haul the water no matter what your
parents, your advisor or the career service administrator tells you. From this
moment on, it’s all up to you.

What you will do with the rest of your life, in particular the next year or two, depends on how well
you package yourself, how well you present that package to prospective
employers, and how well you make the case for why yours is the resume that will set the standard for everyone else.

It asks the question: Can you let go of obsessing over the format of your resume for the
moment, and focus instead on the 150,000 foot view of who you are, how you will
articulate it, and who should be listening?

Are you ready to conduct a
hearts and minds campaign relentlessly focused on your value, your
differentiation from the thousands of others just like you, and shape a
tactical plan to execute this strategy?

If you know (or parent) any twenty-somethings that would find this useful, please pass it along. It will be well worth their time and reading. And let me know if you have questions I can answer or resources I can point you to.

It’s a jungle out there and our kids need all the help they can get.