September 18th, 2009
Full disclosure #1: I go to Home Depot all the time.
Full disclosure #2: I have spent the last seven years renovating the old house that I live in so I’ve had plenty of opportunities to be proven wrong, but I’ve always felt that HD cared more about its male [...] Continue Reading…
September 17th, 2009
Last week, I took Constant Contact, the leading enewsletter company, to task for not communicating well to their existing customers. After all, their raison etre is to make it easy for small and medium size businesses to do just that — to communicate effectively with people they already do [...] Continue Reading…
September 11th, 2009
I’ve been a long-time admirer of Constant Contact, the email marketing system that has become the de facto industry standard. I find it easy to use and incredibly friendly. I teach my clients to use it, in fact, I encourage them to use it so that one of the [...] Continue Reading…
August 24th, 2009
When I work with my individual branding clients, there is one question I ask that stops every single person cold: what is it that you are really selling? Sputter, stumble, er, um, coaching services, or legal services, or widgets that go bump in the night. No, I say as [...] Continue Reading…
June 4th, 2009
Many people I know tell me they wish they could write. I have begun to see that writing phobia is akin to my own math phobia — I see numbers and I instantly go brain dead. For others, it is the blank screen or a piece of clean paper.
And [...] Continue Reading…
April 8th, 2009
I am preparing for a teleclass that I will be giving at noon today for the Downtown Women’s Club on personal branding as it relates to looking for a job. None of what I plan to say is brilliant, but all of it bears repeating.
Branding yourself is critical when [...] Continue Reading…
April 7th, 2009
I’ve designed a special corporate Lunch and Learn Program that was created to bring the essential concepts of personal branding for employee success into the halls and conference rooms of medium to large businesses. In this 90 minute, highly interactive session, I’ll take employees at all levels through the [...] Continue Reading…
April 2nd, 2009
I quite literally tripped over a nifty little online gadget the other day It’s called The HBS Elevator Pitch Builder.
None other than the Harvard Business School has designed a tool to help you with The Art of the Pitchcraft.
I even like the word PITCHCRAFT — could we take a [...] Continue Reading…
March 26th, 2009
I’ve got it. I know why so many talented people can’t find jobs. Their resumes suck.
That’s not a word I use very often, but in this case it is the only way to describe what I’ve seen of late. I sent out an offer to my email newsletter [...] Continue Reading…
March 23rd, 2009
What are we to make of our new President as he shuttles between Jay Leno and 60 Minutes ? Is there any such thing as too much exposure? Or is it that we are so accustomed to George II hiding out in his highly-fortified bunker that we consider it [...] Continue Reading…
