March 20th, 2009

Beware the All-Purpose Brand

I don’t know about you, but I am immediately suspicious when I sit down at a restaurant and am handed a menu the size of a daily newspaper. You know the ones — they’re so tall you can’t see over them and when you open them up you knock [...] Continue Reading…

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March 16th, 2009

Staying on Message

I listened this weekend, as I often do, to NPR’s Wait Wait Don’t Tell Me, an amusing radio game show  spoofing current political events. This week’s guest was Chuck Todd, NBC’s Chief White House Correspondent and political director.

In a conversation about what really goes on in the White House [...] Continue Reading…

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January 12th, 2009

Branding the President

In my next life, I want to come back as the White House Press Secretary, the C.J. Craig of a Martin Sheen administration. I want to do daily battle with the insatiable media beast, to stand alone at the podium in the White House press room and live [...] Continue Reading…

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December 22nd, 2008

Could I Re-Phrase That?

Yes, folks, it’s that time of year for lists — best ofs, worst ofs, and all ofs in between. I’m sick of lists myself. A soon as a book hits Oprah, it loses all appeal for me. Sure, if I’m in an airport or waiting for the dentist then [...] Continue Reading…

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December 22nd, 2008

20 Most Trusted Brands

I’m fascinated by a recent article in The San Francisco Chronicle about the 20 most trusted brands of 2008.  It cites data, gathered by the The Ponemon Institute, which asked 6,500 people – weighted by age, gender and household income to match the U.S. census – to name the [...] Continue Reading…

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December 16th, 2008

Branding Yourself for the Marketing Revolution

Is it any wonder that the article “The Secrets of Marketing in a Web 2.0 World” in yesterday’s Wall Street Journal topped their list of the most emailed articles?

Full disclosure: one of the authors, Bentley Professor Bruce Weinberg, is a pal of mine. He is one of the world’s [...] Continue Reading…

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December 8th, 2008

Obama’s Brand of Change

Folks are beginning to question what exactly President-elect Obama means by his campaign promise of “change” as he makes public his choices for key cabinet and White House posts. Aren’t these the same old faces, some ask, just more of the same around a different table?

But as Newsweek’s [...] Continue Reading…

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November 25th, 2008

How to Harness the Web for Your Job Search

No shortage of job searching advice anywhere you look these days. The Wall Street Journal sorts through the online jobs sites today in an article called, “For the Jobless, Websites Offer More Options.”

I’m not sure that if you’re looking for a job you need more options. I know that [...] Continue Reading…

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November 24th, 2008

Why Your Job Search Needs a Marketing Campaign

You’ve branded yourself and your resume. You’ve honed your interview skills. You know exactly what your value is to potential employers. So why do so many people, looking for a job or a way to transition into a new career, throw all that hard work away?

That’s exactly what you’re [...] Continue Reading…

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November 20th, 2008

The Media Generation Gap

In case you needed any more proof that the world of journalism and how we get our information is changing, check out these just-released findings in the New Communications Review:
* 87% of 18-29 year-olds believe bloggers have become important opinion-shapers, versus 60% of 50-64 year-olds
* 87% of 18-29 year-olds [...] Continue Reading…

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