March 20th, 2009
I don’t know about you, but I am immediately suspicious when I sit down at a restaurant and am handed a menu the size of a daily newspaper. You know the ones — they’re so tall you can’t see over them and when you open them up you knock [...] Continue Reading…
Posted in Uncategorized
March 16th, 2009
I listened this weekend, as I often do, to NPR’s Wait Wait Don’t Tell Me, an amusing radio game show spoofing current political events. This week’s guest was Chuck Todd, NBC’s Chief White House Correspondent and political director.
In a conversation about what really goes on in the White House [...] Continue Reading…
Posted in Uncategorized
January 12th, 2009
In my next life, I want to come back as the White House Press Secretary, the C.J. Craig of a Martin Sheen administration. I want to do daily battle with the insatiable media beast, to stand alone at the podium in the White House press room and live [...] Continue Reading…

Other Media:
Download
Technorati Tags: cj craig, dana periono, jon stewart, martin sheen, white house press secretary
Posted in branding
December 22nd, 2008
Yes, folks, it’s that time of year for lists — best ofs, worst ofs, and all ofs in between. I’m sick of lists myself. A soon as a book hits Oprah, it loses all appeal for me. Sure, if I’m in an airport or waiting for the dentist then [...] Continue Reading…
Posted in (S)he Said What ????
December 22nd, 2008
I’m fascinated by a recent article in The San Francisco Chronicle about the 20 most trusted brands of 2008. It cites data, gathered by the The Ponemon Institute, which asked 6,500 people – weighted by age, gender and household income to match the U.S. census – to name the [...] Continue Reading…
Posted in Uncategorized
December 16th, 2008
Is it any wonder that the article “The Secrets of Marketing in a Web 2.0 World” in yesterday’s Wall Street Journal topped their list of the most emailed articles?
Full disclosure: one of the authors, Bentley Professor Bruce Weinberg, is a pal of mine. He is one of the world’s [...] Continue Reading…
Technorati Tags: Bentley University. Web 2.0, Bruce Weinberg, wall street journal
Posted in Can This Brand Be Saved?, branding
December 8th, 2008
Folks are beginning to question what exactly President-elect Obama means by his campaign promise of “change” as he makes public his choices for key cabinet and White House posts. Aren’t these the same old faces, some ask, just more of the same around a different table?
But as Newsweek’s [...] Continue Reading…
Technorati Tags: brand, brand obama, change, obama
Posted in branding
November 25th, 2008
No shortage of job searching advice anywhere you look these days. The Wall Street Journal sorts through the online jobs sites today in an article called, “For the Jobless, Websites Offer More Options.”
I’m not sure that if you’re looking for a job you need more options. I know that [...] Continue Reading…
Technorati Tags: employers, job search, online job sites, potential employers
Posted in Job Search, branding
November 24th, 2008
You’ve branded yourself and your resume. You’ve honed your interview skills. You know exactly what your value is to potential employers. So why do so many people, looking for a job or a way to transition into a new career, throw all that hard work away?
That’s exactly what you’re [...] Continue Reading…
Technorati Tags: career transition, job search, marketing campaign, resume
Posted in Job Search
November 20th, 2008
In case you needed any more proof that the world of journalism and how we get our information is changing, check out these just-released findings in the New Communications Review:
* 87% of 18-29 year-olds believe bloggers have become important opinion-shapers, versus 60% of 50-64 year-olds
* 87% of 18-29 year-olds [...] Continue Reading…
Technorati Tags: media relations, millenial journalists, new communications review, press releases
Posted in media, public relations