July 30th, 2008
I am amazed by how many people have never Googled themselves. Don’t think it matters? Think again.
When I Googled myself this morning I found lots of interesting tidbits. First, as expected, there at the top of the list is my skyepr website, followed by the Brand Dame Blog, and [...] Continue Reading…
Technorati Tags: flickr, google, LinkedIn, pipl, the monitor channel, twitter
Posted in branding, public relations
July 25th, 2008
What does time management have to do with your personal brand? A great deal, according to a post this morning by Dan Schwabel, self-styled “leading expert on Personal Branding for the Gen-Y’s” in his always helpful, on-the-money Personal Branding blog.
And I agree — although it can be hard [...] Continue Reading…
Technorati Tags: Dan Schwabel, Gina Trapani, personal branding, time management
Posted in Can This Brand Be Saved?, branding
July 24th, 2008
Not being socially networked these days is a little like having to stay indoors while all the neighborhood kids are having a great time in the yard across the street. You peer out the living room window and watch, fascinated as kids from a couple streets over join in. [...] Continue Reading…
Technorati Tags: Facebook, LinkedIn, personal brand, social networking, twitter
Posted in branding
July 23rd, 2008
A client complimented me this morning on the radical new look of my website, blog, and newsletter. She was, she confided, startled at first, sensing a disconnect between the “me” she had seen in our one and only meeting and the personality that was now splashed across my various [...] Continue Reading…
Technorati Tags: personal branding, professional service sales, professional services
Posted in branding, women & branding
July 18th, 2008
Why hire me when you, too, can plug directly into what national reporters and journalists are looking for?
Why, indeed. I’ve always said that there was no magic to getting press coverage. Just old fashioned shoe leather. If you want to pay me the big bucks to do the legwork [...] Continue Reading…
Technorati Tags: HARO, media relations, shankman
Posted in The Passionate Life, media, public relations
July 15th, 2008

Brand You: In Which I am Interviewed by the MarComm Strategist:
Play Now |
Play in Popup |
Download
Last fall, I was interviewed by Dianna Huff for her Marcomm Strategist Podcast.
I have been meaning to post it for awhile — okay, since forever — because so many people have been asking me for a quick thumbnail on what personal branding actually is. Dianna is a great [...] Continue Reading…
Posted in women & branding
July 11th, 2008
BNET’s blog (a great resource, in case you don’t know it) reports today that “The C-Level Isn’t Reading Newspapers Anymore: They’re on the Web.”
I vote we call a moratorium on any more stories, studies or research on the imminent demise of print media. Not because it isn’t true, [...] Continue Reading…
Technorati Tags: internet, newspapers, reading
Posted in media
July 9th, 2008
“It’s not that we love Budweiser more than, say, Miller or Coors. (Well, technically, most Americans do love it more: Bud has outsold both brands for decades.) It’s that we love the idea of Budweiser, or, more accurately, Anheuser-Busch. Immigrants founded the company and, in the course of about [...] Continue Reading…
Technorati Tags: anheuser-busch, beer, branding, budweiser, coors, michelob, millers
Posted in branding
July 8th, 2008
The drive back yesterday from the higher altitudes of Vermont’s Green Mountains was a long low ride , descending through the lush green of Burlington, Montpelier and Barre. I was coming home from almost two weeks as a first semester student at The Vermont College of Fine Arts where, [...] Continue Reading…
Posted in Uncategorized
June 23rd, 2008
Last week, The New York Times said that, for a website, it “could hardly look less exciting. Its pages are heavy with text, much of it a flat blue, and there are few photos and absolutely no videos.” No, it’s not your average, run-of-the-mill small business website, but none [...] Continue Reading…
Technorati Tags: branding, Facebook, LinkedIn, MySpace, New York Times, personal branding
Posted in branding, media