November 18th, 2008
Slate.com’s John Dickerson calls Barack Obama The Dishwasher in Chief today. He asks why, on Sunday night, “out of the blue, was he telling 60 Minutes viewers about the soothing power of dishwashing?”
I so get this. As will most most people who find the daily-ness of life’s checklist to [...] Continue Reading…
November 14th, 2008
I have disliked resumes for a long time. This is not to say that we don’t need them; unfortunately we do. They are a necessary evil in the land of branding and and worldly success. But I have to say they are the root canals of the job search, [...] Continue Reading…
November 13th, 2008
“Four years after delivering the speech called “The Audacity of Hope” that would launch him toward the White House, Barack Obama has become a case study in audacious marketing, an object lesson on why you should forget inherited notions of whom your audience can be.”
Thus begins the lead story [...] Continue Reading…
November 11th, 2008
The inimitable Seth Godin (no, I don’t do his PR– it only seems that way) blogs today about what he calls, “The Marketer’s Attitude.”
Wait–keep reading — even if you don’t consider yourself a marketer.
‘Cuz guess what? We’re all marketers….of ourselves, our brands, our companies. Branding is just a more [...] Continue Reading…
November 5th, 2008
I had to walk the dog before I could answer this question without sounding snippy. (Actually, I’m hungover with the joy of last night’s world-changing victory, and yes, a little sleep-deprived).
Here is my response to their Money & Business blogger:
There are two compelling reasons why branding one’s self is [...] Continue Reading…
November 4th, 2008
We all stand for something today.
I am moved beyond words at the numbers of people standing in line to vote today all across this country of ours. People waiting in lines that snake around corners, fill-up school corridors, clog intersections, and stop traffic. There is an excitement in the [...] Continue Reading…
October 30th, 2008
Want to hold a memorable event that will indelibly brand your organization? Follow these simple steps!
1. Hold your event at a major hotel chain in the middle of nowhere that looks like a cross between a medium-security prison and Foxwoods Casino.
2. Make sure there is no one there to [...] Continue Reading…
October 29th, 2008
I resist fads. I resist drains on my time that don’t produce results. I resist doing things just for the sake of doing things.
All that being said, I am a reluctant guest at the Twitter party. However, and it’s a big one, this online social networking phenomenon has barged [...] Continue Reading…
October 9th, 2008
Suddenly, everyone’s an expert about how small businesses and entrepreneurs can survive the harrowing economic times we suddenly find ourselves in. Blah, blah and blah.
How many ways can you slice up and serve as anything but warmed-up leftovers advice to trim costs, cut back, slash expenses and seek [...] Continue Reading…
October 8th, 2008
My late-in-professional-life-crush on Seth Godin continues unabated. OK, so I was tickled that he pinged me back after my last post about him. It just goes to show how a little “reach out and touch someone” can make all the difference. He is so prolific, such a blasted [...] Continue Reading…
