July 18th, 2008
Why hire me when you, too, can plug directly into what national reporters and journalists are looking for?
Why, indeed. I’ve always said that there was no magic to getting press coverage. Just old fashioned shoe leather. If you want to pay me the big bucks to do the legwork [...] Continue Reading…
July 15th, 2008
I have been meaning to post it for awhile — okay, since forever — because so many people have been asking me for a quick thumbnail on what personal branding actually is. Dianna is a great [...] Continue Reading…
July 11th, 2008
BNET’s blog (a great resource, in case you don’t know it) reports today that “The C-Level Isn’t Reading Newspapers Anymore: They’re on the Web.”
I vote we call a moratorium on any more stories, studies or research on the imminent demise of print media. Not because it isn’t true, [...] Continue Reading…
July 9th, 2008
“It’s not that we love Budweiser more than, say, Miller or Coors. (Well, technically, most Americans do love it more: Bud has outsold both brands for decades.) It’s that we love the idea of Budweiser, or, more accurately, Anheuser-Busch. Immigrants founded the company and, in the course of about [...] Continue Reading…
July 8th, 2008
The drive back yesterday from the higher altitudes of Vermont’s Green Mountains was a long low ride , descending through the lush green of Burlington, Montpelier and Barre. I was coming home from almost two weeks as a first semester student at The Vermont College of Fine Arts where, [...] Continue Reading…
June 23rd, 2008
Last week, The New York Times said that, for a website, it “could hardly look less exciting. Its pages are heavy with text, much of it a flat blue, and there are few photos and absolutely no videos.” No, it’s not your average, run-of-the-mill small business website, but none [...] Continue Reading…
June 20th, 2008
Let’s just say it took awhile to actually pry the last of my fingers off the old blog, which had begun to feel like a prom dress that I had made myself — but I slowly began to realize that it didn’t have all the glitz and glam that [...] Continue Reading…
March 26th, 2008
You’ve all heard that you’re buying the hole, not the drill; the sizzle not the steak–that in selling yourself, it is achievements not skills that matter. Here is another way of looking at this, courtesy of one of my favorite bloggers, Penelope Trunk.
In a recent post, Career Lessons from [...] Continue Reading…
