Personal Branding and the Small Business Owner

Last night I spoke about personal branding to a group of fabulous women — members of NEWBO, New England Women’s Business Owners — the first such group in the United States.

The room was electric from the moment I walked in, and I was blown-away by the passion and purpose of every woman that I talked to. Their businesses ranged from professional services to retail, from coaching to lingerie–with almost everything in between.

The common thread here is that each was the chief flag-waver of their endeavor. They knew that one of the key ingredients to their success would be to market themselves successfully. They knew that perception was, in fact, reality in the minds of their customers. And they knew that the power to shape that reality was in their hands.

In celebrating its 30th anniversary, NEWBO has launched the QUEST Awards — among the awards are Entrepreneur of the Year and Most Innovative Company of the Year. I encourage you to nominate any excellent women you know.