July 25th, 2008
Personal Branding & Time Management
What does time management have to do with your personal brand? A great deal, according to a post this morning by Dan Schwabel, self-styled “leading expert on Personal Branding for the Gen-Y’s” in his always helpful, on-the-money Personal Branding blog.
And I agree — although it can be hard to follow the advice of Gina Trapani, who Dan interviewed. Check out what she had to say:
Being on top of your game is the best kind of “branding” you can do, because honestly? Most people are not. Most people let email slip through the cracks, or say they’ll get back in a week and don’t, or drop the ball on that task you talked about doing in that meeting two months ago. When you follow up, when you’re responsive, when you’re on time (even early!) delivering on your deadlines–even when you pre-empt being late with a “Hey, I said I’d get this to you today but I turned out to be busier than I expected. How’s Tuesday instead?”–your co-workers and colleagues and clients will be impressed and only want to work with you more. You’ll become known as responsive–and therefore responsible–and dependable and effective and indispensable.
Click on “indispensable” and read Dan’s post called “The Nirvana of Personal Branding,“ in which he talks more about how being perceived as absolutely necessary, essential to any team or project, is one of the hardest personal branding goals to achieve of all.
