July 23rd, 2008
Risky Behavior
A client complimented me this morning on the radical new look of my website, blog, and newsletter. She was, she confided, startled at first, sensing a disconnect between the “me” she had seen in our one and only meeting and the personality that was now splashed across my various platforms.
The truth is, I thought long and hard about who I wanted to be on the screen. My ah-hah moment came when I realized that I could just be myself. Being myself — no longer trying to hug the corporate line, throwing away the blah-blah-blah of professional service selling lingo that I rip apart for other people. I rewrote everything — this time in my own voice. I encouraged the designer to play with fonts, colors, and images — we even hired an illustrator to draw me, my lap top and Jack the Dog.
My collateral is now the real deal, at least to the extent that I am the real deal. Take me or leave me, this is who you get when you hire me. I used to think that I wanted any and all clients — now I know I only want the ones who like what they see.
The law of attraction at work.
