Comments on: Small Businesses, What Are You Waiting For? http://www.thebranddame.com/small-businesses-what-are-you-waiting-for/ Lyn's Irreverent Look at Our Branded World Wed, 13 Jan 2010 10:23:03 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Challis, Shallie http://www.thebranddame.com/small-businesses-what-are-you-waiting-for/comment-page-1/#comment-168 Challis, Shallie Thu, 12 Nov 2009 03:46:25 +0000 http://www.thebranddame.com/?p=405#comment-168 Greetings Lyn, About your question. I got a tweet about it...hope this helps http://thenextweb.com/appetite/2009/11/12/retweet-button/ Greetings Lyn,

About your question. I got a tweet about it…hope this helps

http://thenextweb.com/appetite/2009/11/12/retweet-button/

]]> By: Lyn Chamberlin http://www.thebranddame.com/small-businesses-what-are-you-waiting-for/comment-page-1/#comment-167 Lyn Chamberlin Mon, 09 Nov 2009 19:18:35 +0000 http://www.thebranddame.com/?p=405#comment-167 Diane makes some great points. And this is where I think the link between branding and your social media usage is critical. Your brand will become more and trusted as people find you on Twitter etc -- but only if you have something worth reading to say! Diane makes some great points. And this is where I think the link between branding and your social media usage is critical. Your brand will become more and trusted as people find you on Twitter etc — but only if you have something worth reading to say!

]]> By: Diane Danielson/CEO, Downtown Women's Club http://www.thebranddame.com/small-businesses-what-are-you-waiting-for/comment-page-1/#comment-166 Diane Danielson/CEO, Downtown Women's Club Mon, 09 Nov 2009 17:18:40 +0000 http://www.thebranddame.com/?p=405#comment-166 It is all about the strategy when it comes to social media. And I agree with you Tonya, re: wasted posts. This is why I recommend use the "coffee room chatter test". Would you really say to someone "watch for a new blog post shortly?" You might say "working on a cool post about XYZ." However, one way I've been working with companies is "start building it now" because we're noticing email newsletters getting less opens and clickthroughs and twitter/facebook are good ways to reach people who may not have time to open and read a newsletter. Social media is also a good way to "test" things quickly and cheaply, do market research, etc. So, don't give up on it yet. Create a strategy and stick with it! It is all about the strategy when it comes to social media. And I agree with you Tonya, re: wasted posts. This is why I recommend use the “coffee room chatter test”. Would you really say to someone “watch for a new blog post shortly?” You might say “working on a cool post about XYZ.”

However, one way I’ve been working with companies is “start building it now” because we’re noticing email newsletters getting less opens and clickthroughs and twitter/facebook are good ways to reach people who may not have time to open and read a newsletter.

Social media is also a good way to “test” things quickly and cheaply, do market research, etc. So, don’t give up on it yet. Create a strategy and stick with it!

]]> By: Lyn Chamberlin http://www.thebranddame.com/small-businesses-what-are-you-waiting-for/comment-page-1/#comment-165 Lyn Chamberlin Mon, 09 Nov 2009 17:11:10 +0000 http://www.thebranddame.com/?p=405#comment-165 I agree with you. I don't care whether someone's tired or what they've had for breakfast. But what I do see is a wide-open opportunity for small businesses to brand themselves very, very effectively with a ready and willing audience, just by using twitter to broadcast content and to answers questions in one's area of expertise. it's not an overnight solution. it takes time to build a following. but if you're good, they WILL come. I agree with you. I don’t care whether someone’s tired or what they’ve had for breakfast. But what I do see is a wide-open opportunity for small businesses to brand themselves very, very effectively with a ready and willing audience, just by using twitter to broadcast content and to answers questions in one’s area of expertise. it’s not an overnight solution. it takes time to build a following. but if you’re good, they WILL come.

]]> By: Tonya Thomas http://www.thebranddame.com/small-businesses-what-are-you-waiting-for/comment-page-1/#comment-164 Tonya Thomas Mon, 09 Nov 2009 17:04:12 +0000 http://www.thebranddame.com/?p=405#comment-164 I'm not that impressed with Twitter. So far, it seems to be a huge waste of time. There are a few people that are using it well, but others are just using it for the sake of using it: example: "Watch for a new blog post shortly." I'm supposed to take time to read that? Or react to it? No. I’m not that impressed with Twitter. So far, it seems to be a huge waste of time. There are a few people that are using it well, but others are just using it for the sake of using it:

example: “Watch for a new blog post shortly.”

I’m supposed to take time to read that? Or react to it?

No.

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