Stand by Your Brand

I’ve been a long-time admirer of Constant Contact, the email marketing system that has become the de facto industry standard. I find it easy to use and incredibly friendly. I teach my clients to use it, in fact,  I encourage them to use it so that one of the arrows in their brand quiver — the enewsletter– can go rocketing into their customer universe on a regular and professional-looking basis.

How I hate it when great brands let me down! The other day I received an email from Constant Contact telling me about a program they were launching called The Constant Contact Experts University. Looked interesting, but I had several questions. Nowhere–I repeat nowhere — was there a number to call or any way to contact them, if by some slim chance, I might want more information before forking over the $99.00 fee.

Is this the arrogance of success? I sincerely hope not. But the lesson I take away from this is that here is a brand that has become synonymous with email marketing – making one of the biggest email marketing mistakes in the book.

Will I continue to use CC? Yes, but with a little less confidence, and that’s too bad.