Super-Size That Branding

As the ads from last night’s Super Bowl are Monday morning quarterbacked today, the question of branding, the proverbial "what does your company stand for" is inescapable. And there was no sign of recession down-spending from advertisers.

According to the Wall Street Journal:

With more than 90 million people in the U.S. expected to tune into
Sunday’s game, dozens of advertisers had no qualms about forking over
as much as $2.7 million for 30 seconds worth of ad time. Despite an
increase in prices — last year’s top price was $2.6 million — ad time
for the game sold out faster than it has in years. With media
splintering at a dizzying pace, the annual football game remains the
biggest mass-marketing vehicle. Viewership levels are nearly double
that of its nearest competitor, the Oscars.

Did you choke-up at the Clydesdales? Laugh at the Talking Tide stain? As one viewer is quoted as having said about the Victoria’s Secret come-on (above), "I wish my wife had seen it."

Football will always be football, I guess.