Time to Dust Off Your Brand

I don’t know about you, but right about now is my annual tipping point — the moment when I begin to let go of summer and embrace the fall. It comes on suddenly, unexpectedly — one day I am basking in August’s slow-motion; the next, I am sick of all my summer clothes and yearn for longer sleeves, sweaters– even real shoes. Chop, chop. Time to stop floating and begin to row again.

For me, this means taking a good hard look at how I am presenting myself to the world, to the people and companies that buy (and might buy) my services. Auto-pilot is always tempting (heck, it’s been working so far). But with September’s ‘clean notebook’ feeling coming on fast, I will seize the blog-day and begin a series of tried-and-true personal branding how-to’s. A little tune-up, if you will.

For more detailed information about the individual brand coaching and corporate branding workshops that I give, click here.

Tune-Up #1
Do Your People Who Matter (customers, clients, colleagues, employers) have a clear sense of what you can do for them? Probably not. You think they do, because you are good at your job. But that’s not enough. You have to tell them, and anyone else remotely related to your success, what your value is to them, what problems you are the answer to, how you can make them look good.

I know (after working with a wide range of companies and individuals for many years) that one of the biggest challenges people face is how to package their talents, strengths and abilities into a nuggets of readily consumable information, information that immediately conveys to a client or employer
what you can do for them. Most approach their personal marketing campaign from a me-centric point of view. Doing so relegates you to the back of the pack, to being just another face in the growing crowd.

Think outward. Think value. Think perception.