Time to Make the Leap into Facebook’s Fan Page Waters

Okay, so blogs still scare you and you let your enewsletter gather so much dust you’re embarrassed to send out another one. In fact, you’re beginning to think that all this digital and social media stuff is all much ado about nothing. You’ve spent your hard earned money on a passable small business website that your friends compliment you on, so get off the case about everything else you should be doing, right?

WRONG. Go ahead. Stick your head in the sand. But you might want to surface just long enough to think hard about creating a Facebook Fan page.  Some tech pundits believe that FB fan pages will soon replace static websites–but I won’t go there yet. But take consider this example from a must-read article in yesterday’s New York Times, “How to Market Your Business with Facebook.”

Mr. Meyer, a wedding photographer in Woodbury, Minn., had had little luck with traditional advertising. A full-page ad in a bridal magazine generated zero leads and a trade show yielded only four bookings, barely covering the cost of his booth. But Facebook proved a digital bonanza.

Mr. Meyer aimed at women ages 22 to 28 who listed their martial status as engaged in the Minneapolis-St. Paul metropolitan area. He estimates that he has spent about $300 on Facebook ads in the last two years and has generated more than $60,000 in business. He says about three-quarters of his clients now come to him through Facebook, either from ads or recommendations from friends.

So, avail yourself of all the how-tos out there.  One of the best is Mashable’s How to Set Up a Winning Facebook Fan Page. Or hire someone to do it for you.

But, as the Nike tag line says, Just Do It.