Who Are You on Twitter?

This, my friends, is the key question. Take it from someone whose business is branding but who has managed to find a truckload of reasons to ignore Twitter for way too long. (Too distracting. A time-sink. Don’t care what someone I don’t know had for breakfast).

Oh, I dabble in it. I can even tell you how it works. I advise clients on whether to use it or not.

But, praise the Lord, I’ve got religion. And I’ve got it with the zealotry of a Janey-come-lately. There is crucial information for everyone in this sea of bobbing souls, but you gotta believe — AND — you’ve got to do more than just jump in and hope the current will carry you to some useful place.

If more convincing is needed, check out this piece called \”Did You Know?\” on YouTube.

OK, nervous about YouTube, too? Digest this little  preview:

Americans have access to:

1,000,000,000,000 web pages

65,000 iPhone apps

10,500 radio stations

5500 magazines

200+ cable television networks

In the last 5 years, readers of online newspapers were up more than 30 million.

The clarion call for having a clear, compelling and memorable online brand has gone out. You cannot ignore it. Well, I guess you can if you don’t want your corporation,  professional service business, or job search to succeed.