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	<title>Comments on: Why Resumes Don&#8217;t Work</title>
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	<link>http://www.thebranddame.com/why-resumes-dont-work/</link>
	<description>Lyn&#039;s Irreverent Look at Our Branded World</description>
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		<title>By: Lyn Chamberlin</title>
		<link>http://www.thebranddame.com/why-resumes-dont-work/comment-page-1/#comment-143</link>
		<dc:creator>Lyn Chamberlin</dc:creator>
		<pubDate>Wed, 19 Nov 2008 15:32:07 +0000</pubDate>
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		<description>Yes, Andrew (aka The Brand Chef)--standing out from the madding crowd is what must happen. Somewhere along the line we got the idea that we had to conform, to be like everyone else in order to succeed. 

I couldn&#039;t agree more-- great authentic personal brands are about the intrinsic things that make us human--not what makes us carbon copies of each other!

Thanks for the great comment.</description>
		<content:encoded><![CDATA[<p>Yes, Andrew (aka The Brand Chef)&#8211;standing out from the madding crowd is what must happen. Somewhere along the line we got the idea that we had to conform, to be like everyone else in order to succeed. </p>
<p>I couldn&#8217;t agree more&#8211; great authentic personal brands are about the intrinsic things that make us human&#8211;not what makes us carbon copies of each other!</p>
<p>Thanks for the great comment.</p>
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		<title>By: Andrew B. Clark</title>
		<link>http://www.thebranddame.com/why-resumes-dont-work/comment-page-1/#comment-142</link>
		<dc:creator>Andrew B. Clark</dc:creator>
		<pubDate>Wed, 19 Nov 2008 15:17:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.thebranddame.com/?p=277#comment-142</guid>
		<description>Personal branding at its core...  

Challenge the applicants.  When I receive their resumes, and decide to schedule an interview, I ask them to tell me the first sentence in their resume.  Most times they can&#039;t.  They&#039;re so consumed with packing details of their (6- months after graduation) expertise in marketing/production {whatever} that they&#039;ve forgotten that I&#039;m hiring a human being...  

Some times companies forget that as well...  So what if Jones doesn&#039;t have an MBA.  Does he/she stand out?  Will he/she make your company stand out?  And better yet, will they improve the culture?

Great post, Lyn.  Thanks for the pick-me-up...

Keep Cooking!
Andrew B. Clark
The Brand Chef

&lt;abbr&gt;&lt;em&gt;Andrew B. Clarks last blog post..&lt;a href=&quot;http://feeds.feedburner.com/~r/feedburner/ZwPT/~3/453422211/eavesdropping-on-your-customers.html&quot; rel=&quot;nofollow&quot;&gt;Eavesdropping On Your Customers?&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Personal branding at its core&#8230;  </p>
<p>Challenge the applicants.  When I receive their resumes, and decide to schedule an interview, I ask them to tell me the first sentence in their resume.  Most times they can&#8217;t.  They&#8217;re so consumed with packing details of their (6- months after graduation) expertise in marketing/production {whatever} that they&#8217;ve forgotten that I&#8217;m hiring a human being&#8230;  </p>
<p>Some times companies forget that as well&#8230;  So what if Jones doesn&#8217;t have an MBA.  Does he/she stand out?  Will he/she make your company stand out?  And better yet, will they improve the culture?</p>
<p>Great post, Lyn.  Thanks for the pick-me-up&#8230;</p>
<p>Keep Cooking!<br />
Andrew B. Clark<br />
The Brand Chef</p>
<p><abbr><em>Andrew B. Clarks last blog post..<a href="http://feeds.feedburner.com/~r/feedburner/ZwPT/~3/453422211/eavesdropping-on-your-customers.html" rel="nofollow">Eavesdropping On Your Customers?</a></em></abbr></p>
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